The rug manufacturing has long been an important industry in the city of Kerman rugs from Kerman are easily recognized. The ground colour is often red, and the pattern is dominated by a centrally placed medallion together with a wide border filled with flowers. The rugs that were manufactured before World War I usually have different motifs, such as trees, animals and figural motifs. The material as well as the design is usually of good quality.
The rugs were considered to be the best among the Iranian rugs. Modern carpets with the name Kerman-Lavar often come with all-over floral motifs in clear colours. The rugs are also sold under the name Kerman.